Using Video for SEO

Current Online Video Use

Although this data is rather old (2008), we can see how much video are getting to users via Google’s universal search results. Quoting from ComScore’s James Lamberti: 17% of all results were universal search results, and 58% of those who searched Google saw a universal result at least one time. By a large margin, most saw video and news, followed by images and maps/stocks/weather. But just...

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Optimizing Videos on YouTube for SEO

As mentioned earlier, if you’re after the traffic, posting your videos on YouTube is not the best way to go. However, if you’re after the branding, then YouTube can do wonders. If you want to optimize your Youtube videos for SEO, here are the things you have to keep an eye on. Title Text Keep in mind that YouTube only allows for 99 characters in the video title, so use it wisely. Do your...

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Submitting Video RSS and MRSS Feeds (Search Engines)

Google Webmaster Tools URL: http://www.google.com/webmasters/tools/ Note: You need to have a Google Account to be able to submit your feeds to Google. Sign into Google Webmaster Tools with your Google Account. Click on the Add a site button. Type the URL of the site you want to add in the field provided. Make sure you type the entire URL. For example: http://www.example.com/ Click Continue. On...

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Using Video for SEO Part 3

What Goes Into Optimizing Video for Search Engines? Video Content Actual video footage, screen captures, slide shows, or animated PowerPoint slides—it doesn’t really matter what you have on your video. At least not yet. Google (and all the other search engines for that matter) are not yet able to “see” the contents of videos. So how does it determine which videos to include in its search...

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Video for SEO Part 2

Effectiveness of Online Video In April 2010, Nielsen reported that 72% of Internet users (or about 144 million people) view videos online. This presents marketers with a huge audience to reach. Nielsen’s study (where over 14,000 surveys were conducted) revealed that video ads run during online full-episode TV programs yield deeper brand impact compared to on-air TV ads. Nielsen attributes this...

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Using Video for SEO Part1

Not long ago, online video was considered a novelty… just a way to have some fun or pass the time. However, that’s no longer the case. Online video is now being used by businesses both big and small to drive website traffic, improve sales conversions, and to educate as well. Here I discuss a number of studies and have given you specific instances where online video has brought benefit to...

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