Some Facts and Stats About Facebook and Twitter

Posted in Social Media | 1 comment

Facebook

  • More than 660 million active users
  • 50% of active users log on to the site in any given day
  • People spend over 700 billion minutes per month on FaceBook
  • More than 35 million users update their status each day
  • More than 60 million status updates posted each day
  • More than 3 billion photos uploaded on the site each month
  • There are over 900 million objects that people interact with (pages, groups, events and community pages)
  • More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month
  • More than 3 million active pages
  • More than 1.5 million local businesses have active pages
  • More than 20 million people become fans of pages each day
  • More than 5.3 billion fans are created by Pages
  • Average user has 130 friends
  • Average user sends 8 friend requests per month
  • Average user spends 55 minutes on FaceBook
  • Average user clicks the Like button on 9 pieces of content each month
  • Average user writes 25 comments on FaceBook content each month
  • Average user becomes a fan of 4 pages each month
  • Average user is invited to 3 events per month
  • Average user is a member of 13 groups
  • More than 70 translations available on the site
  • Top countries using FaceBook are US, UK, Indonesia, Turkey, France, Italy, Canada, Philippines and Mexico
  • More than 100 million active users currently access FaceBook through their mobile phones

Twitter

  • More than 106 million accounts
  • Number of Twitter users increases by 300,000 everyday
  • 3 Billion requests each day generated by 180 million unique visitors
  • 95 million tweets per day, that gives circa 640 tweets per second
  • Twitter’s search engine gets 600 million queries every day
  • Thursday and Friday are the most active days on Twitter
  • 10-11pm is the most active hour on twitter
  • Top languages used are English, Portuguese, Japanese and Spanish
  • Top countries using twitter are US, India, Japan, Germany, UK, Brazil, Canada, Indonesia, Australia and Spain
  • More than 70,000 applications have been created using Twitter API
  • More than 67% of Twitter messages are in the form of user’s current status, private conversation and links to news and blog articles

As you can see, social media sites like Facebook & Twitter (among others) really do play an active role in organic search engine results and that trend is on the rise. No one can predict the future, but it seems likely that the major search engines will continue to move in this direction.

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