Submitting Video RSS and MRSS Feeds (Search Engines)

Posted in Using Video for SEO | 1 comment

Google Webmaster Tools

URL: http://www.google.com/webmasters/tools/

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Note: You need to have a Google Account to be able to submit your feeds to Google.

Sign into Google Webmaster Tools with your Google Account.

Click on the Add a site button.

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Type the URL of the site you want to add in the field provided. Make sure you type the entire URL. For example: http://www.example.com/

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Click Continue.

On the Site verification page, choose your preferred verification method.

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Follow the instructions and click on the Verify button.

Once your site has been verified, click on it in your Google Webmaster Tools account home page.

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On the Dashboard, click on the More link under Sitemaps.

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Click on the Submit a Sitemap button.

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Enter your Sitemap’s location in the field provided and click on the Submit Sitemap button.

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Yahoo Site Explorer

URL: http://siteexplorer.search.yahoo.com/submit

Go to http://siteexplorer.search.yahoo.com/submit

Login to your Yahoo! account.

Click on the Submit a Website or Webpage link

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Enter your site’s URL in the field provided and click on the Submit URL button.

usevideofoesearchengineoptimisation27Click on the Submit Your Site link to go back to the main site submission menu.

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This time, click on Submit Site Feed.

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Enter the URL/location of your site feed or Sitemap in the field provided and click on the Submit Feed button.

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If you are forwarded to the page shown below

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Simply enter the location of your site’s feed or Sitemap again, without the main domain.

For example, if your feed is located on http://www.example.com/?feed=rss2, all you need to enter now is the ?feed=rss2 part.

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Then, click on the Add Feed button.

Bing Webmaster Tools

URL: http://www.bing.com/toolbox/webmasters/

Go to http://www.bing.com/toolbox/webmasters/

Login to your account.

Enter your site’s URL in the field provided and click on the Submit button.

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Choose your preferred verification method and follow the instructions.

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Once you’ve done what you’re told to on your site, click on the Verify my site now button.

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Click on the Add Sitemaps link.

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Enter your site’s Sitemap in the field provided and click on the Submit button.

Enter

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Video Transcripts

A great way to enable the search engines’ bots/spiders/crawlers to index the content of your video is to provide them with a transcript. Create a keyword-rich title for the transcript and a brief synopsis of its subject matter.

Google prefers transcripts that are time-coded and saved as a .txt file. A time-coded transcript breaks the script of the video into segments. Each segment is marked by the time the words in the script are being mentioned in the video followed by the actual words of the script.

The time stamp of each segment is listed in the following format: HH:MM:SS.mmm.

HH: Hours starting at 00

MM: Minutes starting at 00

SS: Seconds starting at 00

mmm: Milliseconds starting at 000

Your time-coded transcript would look something like this:

9:54:50.000

Words said between 09:54:50.000 and 09:54:53.000

9:54:53.000

Words said between 09:54.53.000 and the next segment.

9:54:54.000

Words said at 09:54:54.000

 

Publish Your Transcript

You could put a link under your videos that point to their transcript that, when clicked on, would either take the visitor to the video’s transcript or let him download it. Displaying a transcript of your video can help improve your rankings for your chosen keywords at Google and the other engines.

Other Factors To Consider

Title Tags

Some people believe that having matching titles for the video and the page it is on will give the video a good chance in appearing and ranking in Google’s search results page.

Long Tail Search Terms

Like in traditional SEO, you’ve got better chances of seeing results with Video SEO if you target more specific, longer tail, search terms. A video with a title “Dog” is unlikely to produce a first-page ranking, while a video titled “German Shepherd Police Dog” will be more likely to score well in Google’s algorithm.

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Fewer Ranking Factors

Much of the factors that Google uses in ranking web pages are not applicable to video SEO such as the number of pages on a site, the number of backlinks a site has and where they are coming from, and the age of the site.

None of those matter in video SEO. As such, everyone has an equal chance of having their video appear on Google’s universal search results.

Thumbnail

You can tell Google which thumbnail to display for your video when it appears on the search results page. You do this by using the optional “thumbnail_loc” tag in your XML video Sitemap. The tag looks like this:

<video:thumbnail_loc>http://www.eample.com/thumbs/example.jpg</video:thumbnail_loc>

Another is the media:thumbnail tag which is used in the MRSS. It looks like this:

<media:thumbnail url=”http://www.example.com/thumbs/example.jpg” />

Keep in mind to optimize your thumbnail images for 80 x 60 pixels (or 4:3 aspect ratio dimensions).

Enabling Sharing

Enabling interaction and sharing helps to generate inbound links and buzz about your brand. And when that happens, search engines will discover and rank your content faster. So, heed these tips:

1)   Allow visitors to grab and share your videos

2)   Create easy links for users (permalinks)

3)   Enable commenting and rating, this creates relevant text and promotes buzz

4)   Allow users to subscribe to your videos via RSS/MRSS

5)   Include social bookmarking tools

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