Using Video for SEO Part1

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Not long ago, online video was considered a novelty…

just a way to have some fun or pass the time.

However, that’s no longer the case.

Online video is now being used by businesses both big and small to drive website traffic, improve sales conversions, and to educate as well.

Here I discuss a number of studies and have given you specific instances where online video has brought benefit to a variety of companies and websites.

It is my belief that online video will continue to grow in popularity and will become even more vital to doing business online in the years ahead.

These posts on Effective Video SEO are aimed to help you, the business owner, understand the many benefits of online video and to help you maximize your video marketing efforts through improved search engine optimization.

Google’s “Universal Search”

On May 16, 2007, Google announced that it was moving towards a universal search model where the company would incorporate information from a variety of previously separate sources into a single set of results (e.g., videos, images, news, maps, books, and websites).

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According to Google at the time:

At first, universal search results may be subtle. Over time users will recognize additional types of content integrated into their search results as the company advances toward delivering a truly comprehensive search experience.

This presented the SEO and SEM communities with new opportunities to connect with users and potential customers.

According to David Berkowitz, director of emerging media at 360i:

For [search marketers] who get it, this gives them an unprecedented chance to dominate entire search engine results pages and gain sizeable competitive advantages. Marketers need to consider every digital asset of theirs as an opportunity to gain more visibility in Google, whether it’s an image, video, press release, store listing, blog post, or anything else.

By February 2009, one-fourth of U.S. Google searches (and more in other parts of the world) were returning videos in the results (Nate Elliott, Forrester Research).

And in case you don’t know it yet, Yahoo! also has its own universal search results, too.

Just a few months after Google announced its move toward the universal search model, Yahoo! made an announcement about the launch of its Search Assist feature (on October 2, 2007). The announcement also mentioned about other changes to Yahoo!’s search technology including the inclusion of rich media in its results pages.

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